Testa Rossa caffè is a subsidiary of Handelshaus Wedl, based in the Tyrolean town of Mils, Austria. The company, founded in 1904, is among Austria’s 10 largest privately owned restaurant and catering wholesalers, with annual sales of 340 million euros (2004). The company focuses on C+C markets and wholesale supplies for the hotel and catering trade. Wedl also operates its own companies in Germany, Italy and Hungary. Leopold Wedl has been the company director for the past 40 years, and also played a central role in developing the Testa Rossa caffèbar franchise system.

Coffee is part of the Handelshaus Wedl tradition. Wedl has been roasting Vienna coffee blends for around 100 years, and Testa Rossa caffè was the first espresso in the range. Since the company acquired the Procaffè Roastery in Belluno, Italy, a number of Italian coffee brands have been added to the range: Caffè Bristot, Caffè Breda and Caffè Deorsola. Procaffè is among Northern Italy’s largest and most modern coffee companies, exporting to 40 countries around the world.