The Italian espresso brand Testa Rossa caffè was launched in 1994.

It is a blend of five of the highest-quality arabica highland coffee varieties and has a low acid content. The coffee undergoes careful ”medium-dark“ roasting, resulting in the characteristic velvety flavour.

Testa Rossa caffè is a internationally successful brand of Austrian company Handelshaus Wedl. The brand rights are internationally registered and protected in a variety of goods and services categories.

The espresso is roasted in Procaffè Roastery in Belluno, Italy. Procaffè, like TESTA ROSSA caffè®, is a sister company of Handelshaus Wedl, a long-standing traditional company that has been in the hands of the Wedl and Hofmann families since 1904.