Coffee is Austria and Germany’s most popular hot beverage. However, it has suffered in the past because of its dated, old-fashioned image. Now innovative products, creative recipes and cool locations are creating coffee fans out of today’s young people, and giving the market an unprecedented boost of vitality. Trend-oriented coffee bar concepts, generally founded on American style models, are conquering city centres and shopping malls … and there is no end to the boom in sight.


The Testa Rossa caffèbar is a classic Italian coffee bar with an elegant atmosphere, broad range of food and beverages and expert service. Testa Rossa caffè has a dynamic team of restaurant and catering specialists that keep the market under continuous observation and respond rapidly to shifting trends. After all, a caffèbar is a trend-based product, and needs to adapt rapidly and flexibly to market change while retaining its specific and unique identity.


The comprehensive range of expertise in our Franchise Centre, the ongoing development and fine-tuning of the concept, in-depth training and support and finally an attractive, appealing brand are the keys to success for partners of Testa Rossa caffè ®. And experience has shown that startup entrepreneurs that join a franchise system are six times more likely to succeed than hopefuls that go it alone.